Wednesday, 24 September 2014

Researching Target Audience

In order to get an insight to what my audience want from my student magazine I decided to ask them 5 questions:
 1.  What catches your eye the most when you’re looking at a magazine cover? Why?
-           2-  Do you think the use of multiple colours is effective when reading a magazine? Or do                          you think sticking to a range of 2-3 colours are more effective?
         3 What images would you be more interested in seeing? Posed images, natural images,                            celebrities?
-            4. How much would you say is a reasonable amount to pay for a student magazine?
-            5   Do you have any suggestions for what I should call my magazine?
6      6. What colours do you notice when looking at magazines? Do any particular colours stand out to          you?


     From asking these questions I found that the majority of my audience agreed that the pictures and the colours catches their eyes the most when looking at magazines. My audience also agreed that keeping the magazine at a consistent few colours would make it look more professional and less messy. From this I decided that I'm going to use Black, Purple and Blue. As well as this my audience suggested that a mix between natural and posed images would look most appealing to them. My target audience suggested that the highest amount of money that they would pay for a student magazine would be £2.50- however they said they would prefer if they were free, because then more students may decide they would want to read it. And for my final question I had a range of suggestions from 'student's pocket pal', 'studon't stress', 'unwind'.







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